Search Engine Journal - Marketing News, Interviews and How-to Guides

Google Ads App Updated With 3 New Features

The latest version of the Google Ads app for Android and iOS has new features that help bring its functionality closer to the desktop experience.

Matt
Southern

Matt Southern
11/24/2021
5.5K Reads
3 min read

SEO

A Data Science Approach To Optimizing Internal Link Structure

Improve your technical SEO with this data-driven approach to internal linking, including a step-by-step process for modeling the distribution of internal links by site depth.

Andreas
Voniatis

Andreas Voniatis
11/24/2021
4.8K Reads
11 min read

Paid Search·Facebook

Facebook Lead Generation Forms: New Tools & Best Practices

Do your Facebook Lead Generation Form results leave something to be desired? Learn about recent updates and best practices to drive better lead quality.

Sean
Johnston

Sean Johnston
11/24/2021
7.6K Reads
8 min read

SEO

11 Ways to Build a Google Algorithm Update Resistant SEO Strategy

Strategies for helping a site maintain strong rankings through Google updates are essential. Hold on to top rankings with these 11 tips.

Roger
Montti

Roger Montti
11/24/2021
17K Reads
15 min read

Content Marketing·SEO

Building A Keyword Strategy For Comparison Content

Learn how to find the best keywords for comparison content with this step-by-step process designed to improve your organic product marketing strategy.

Dan
Taylor

Dan Taylor
11/24/2021
2.8K Reads
6 min read

News·WordPress

Data Breach Spreads To Six Web Hosts

Data breach intrusion discovered at six more web hosts in addition to GoDaddy. Incident exposed sFTP and database credentials for two months undetected

Roger
Montti

Roger Montti
11/24/2021
16K Reads
3 min read

News·LinkedIn

LinkedIn: Gen Z Is Our Fastest Growing Audience

LinkedIn reports that Gen Z is its fastest growing audience and shares tips to help marketers reach this mobile-first generation.

Matt
Southern

Matt Southern
11/23/2021
2.7K Reads
3 min read

Digital Experience·Social Media

A Marketer’s Guide To NFTs And The Metaverse

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who’s already leading the way!

Lisa
Buyer

Lisa Buyer
11/23/2021
29K Reads
12 min read

Local Search·Ask an SEO

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

Should you create a separate article for each city, district, neighborhood, and service for 100+ local business locations and how would you structure the site?

Miranda
Miller

Miranda Miller
11/23/2021
8.3K Reads
7 min read

SEO

First Link Priority: Is It A Google Ranking Factor?

When two links on a single page both link to a page on your website, does Google value one more than the other?

Miranda
Miller

Miranda Miller
11/23/2021
2.7K Reads
6 min read

SEO·WordPress

Why GoDaddy Data Breach Of +1 Million Clients Is Worse Than Described

GoDaddy Managed WordPress hosting customers suffered a data breach. Passwords have been reset but effects may still be persist

Roger
Montti

Roger Montti
11/23/2021
6.2K Reads
4 min read

Content Marketing·SEO

17 Tactics to Create Engaging & SEO-Friendly Content

Use these 17 tips as a checklist the next time you write content and see how much more engaging and SEO-friendly it can be!

Ron
Lieback

Ron Lieback
11/23/2021
18K Reads
15 min read

News·SEO

What Is The Best Title Tag Length For SEO?

Google’s John Mueller answers question about 65 character limit on title tags for SEO and if it’s ranking related

Roger
Montti

Roger Montti
11/22/2021
13K Reads
4 min read

Paid Search·SEJ Show

How to Maximize Your PPC Performance in 2022

Businesses can no longer rely on third-party tracking, which has become an industry standard. You need first-party data. Here’s how to manage this massive change.