Get the latest news and actionable tips for using Instagram to boost your social media marketing strategy on the most popular photo- and video-sharing network.
How To Use Hashtags On Instagram: Everything You Need To Know

Learn how to use Instagram hashtags for content inspiration, follower growth, and engagement, with helpful tips for social media engagement.
Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting

Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals.
Should We Buy Instagram Followers And Likes?

Find out where and why people buy Instagram followers and likes, whether it helps engagement, and what Instagram can do if they catch you.
Instagram Lets Everyone Share Links In Stories

All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts.
Instagram: How To Get On The Explore Page

Getting on the Instagram Explore page takes more than simply completing a checklist. Here’s how it works and how to optimize content for it.
Instagram Collabs: Team Up & Boost Engagement

Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user.
Instagram Adds More Demographic Insights For Businesses

Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more.
Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage

Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened
How Instagram Ranks Search Results

Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices.
How Instagram’s Reels Algorithm Works

Instagram explains how it ranks the content people see when browsing through Reels. This insight may help you with creating more successful clips.
Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More

Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!
Instagram Search & Explore: A Complete Guide for Marketers

Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered.
10 Companies Winning at Instagram Advertising

See how Honeybook, OwletCare, Chipotle and other savvy brands are winning at Instagram advertising with exceptionally creative content.
Instagram: “We’re No Longer A Photo Sharing App”

Head of Instagram, Adam Mosseri, announces further expansion into video as he states that his company’s app is about more than just photo sharing.
Instagram Chief on What TikTok Does Better

Instagram Chief Adam Mosseri shares his views on what TikTok is currently doing better for creators and everyday users.
New Instagram Tools for Creators to Earn More Income

Opportunities for affiliate earnings, easier shop creation and more fan contributions will help creators build a career in social media
Instagram on How Its Algorithms Work

A blog post written by Instagram CEO Adam Mosseri explains how content is ranked for users in different sections of the app.
5 Clever Ways Brands Are Using Instagram Live

Instagram Live enables you to connect with brands and influencers in real-time. Here are strategic tips and best practices you need to know.
3 Important Steps to Take When Your Instagram Account Is Hacked

Do you suspect that hackers have gained access to your Instagram account? Learn what to do when your Instagram account is hacked.
Instagram Ads Tips & Tricks to Build Your Following

Gaining new followers on Instagram can be difficult with so many users. Learn how to use Instagram Ads to turn potential followers into loyal customers!
7 Tips for Creating Eye-Catching Instagram Ads

Instagram is popular with marketers of consumer-facing brands but requires both channel and user knowledge to succeed. Learn how to create eye-catching Instagram ads here.
52 Instagram Statistics and Facts for 2021

All the Instagram statistics and facts you need to know for 2021: users, worth, growth, top brands/influencers/posts/hashtags and more.
Instagram Will Let Users Draft Stories to Save For Later

Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement.
Instagram Lets Up to 4 People Go Live in One Stream

Instagram’s new ‘Live Rooms’ lets up to four users go live in the same stream, doubling the amount of participants that were allowed previously.
How Instagram’s Algorithm Works & IG Content Best Practices

Understanding Instagram’s algorithm can help with views and engagement. Check out these best practices for Feed posts, Stories, IGTV videos, and Reels.
Instagram Adds ‘Recently Deleted’ Folder For Removed Content

Instagram is adding a ‘Recently Deleted’ folder which gives users an opportunity to review their removed content before permanently deleting it.
6 Ways to Repurpose Content with Instagram’s Most Popular Features

Between Instagram’s latest trends and the power of repurposing, creating content for the platform has never been easier. Here are 6 ideas to start with.
What Are Social Media Pods & Should You Join One?

Struggling with low engagement and looking to jump on the Instagram pod trend? Check out the pros and cons to consider before joining one.
Instagram is Letting Advertisers Create Posts With Users’ Accounts

Instagram is giving advertisers the ability to publish sponsored posts from users’ accounts through an update to branded content ads.
Instagram is Making it Possible to Search by Keyword

Instagram is upgrading its search functionality and letting users find content by keyword for the first time.